Public Relations Strategy Essay Example | Topics and Well Written Essays - 3000 words

Public Relations Strategy - Essay Example The organisation has also faced a number of issues in regards to the competition. The organisation is facing a number of issues in relation to this and the competitive advantage that the company has had in the past is now being challenged by other organisations. Also the company has been unable to keep up with the stake – holders’ missions and has not been able to provide the stakeholders the required returns. The main return that the stakeholders are looking for is ‘care for people’. This includes ensuring that the relationship with the patients is strengthened. The organisation also does not work with the aim of making profits hence, the organisation aims at maximising its economic profits. Public relations deal with managing information of the organisation between the organisation and the public. It normally aims at providing the information that will interest the audience of the organisation. Public relations can be used by the organisation as a mode to build a rapport with its stakeholders like the employee, shareholders, patients, etc. Building a public relations strategy has four main steps: a) defining the public relations problem, b) Planning and programming, c) taking action and communicating, and d) Evaluating the program. The assessment one of the NHS has thrown light upon the current situation within the organisation for NHS – a brief of which has been discussed in the introduction above. The first step as a public relations officer is to define the problem. This is the base of all strategies and helps build a plan for which the organisation requires changes to improve and resolve the issues. National Health Services is the biggest health service in United Kingdom. However in the past the organisation has faced a number of press reports which have been quite dampening for its image. The press has accused the organisation a number of times and the NHS chief Executive Nigel Crisp has also spoken about the attack made by the

Women's Role in the Fields of Mathematics, Science, and Engineering Essay

Women's Role in the Fields of Mathematics, Science, and Engineering - Essay Example Until the mid of the 19th century, many women were discriminated in terms of the kind of education they could receive (Klein 45). It was belived that learned women were likely to engage in deviant behavior, not acceptable to the society. People believed that educating females would have a negative effect on their children and their personal health as they are said to weak. By the mid 19th century, supporters of women’s education noted that women were not able to do their natural duties properly and effectively without having the knowledge to do so (Klein 45). In the late 19th century, scientists came up with different studies showing how upper middle class women’s health was affected by strain due to education. The studies also suggested that the strain caused to women in the process of learning mathematics drew blood from their reproductive organs to their brains. Education was therefore viewed to threaten women’s fertility. Despite the restriction on women†™s education, women made several contributions to scientific knowledge. Their contribution was through carrying out research and writing. For instance, Jane Colden who was taught by her father, a botanist, identified over three hundred plant species and classified them. She also identified and classified different works with the gardenia of which she is today identified with. The establishment of female academies meant for upper-class women in the US increased their literacy levels. Most women engaged in writing scientific texts. These texts were used or educating the public about basic science. In 1796 a text entitled Introduction to Botany in a Series of Familiar Letters was published by Priscilla Bell. The book was printed in the US and England for almost fifty years. Some years later, Jane Marcet made a publication of a text titled Conversations on Chemistry. Maria Mitchell is regarded as the first lady to be a professional scientist in America. According to Wyer (96), at twen ty-eight that is in 1847, she discovered a new comet. The earlier belief that it was unwise to educate women began to fade gradually in the latter part of the 1800s. This belief gave way to the argument that women education improved their knowledge making it more beneficial. By the end of the 19th century, around twenty-five women had been awarded doctorate degrees with six of them being in science (Wyer 56). The following year the number of women awarded doctorate degrees in science went up to thirty-six. This led to the increasing need to provide more job opportunities for women. When focusing on the history women in the field of engineering in America, there has been a great evolution. Early in the 19th century, technology was viewed in the perspective of science. It was viewed as a filed meant for men. It was due to the masculinity associated with the combination of science and technology. In those days the women’s contribution in science and other related fields such as mathematics and engineering was undermined. The only women who succeeded in the field worked in line with their husbands or fathers. The society of women engineers in America has done a lot in promoting engineering to be career choice to women. The society was formed in 1950 and was involved in introducing young females in the field of engineering. It has initiated career guidance and counseling for women. Earlier women engaged in the field of engineering of practiced the career through information distribution. By the start of the 20th century, engineering programs were only known by a small number of women. They started